Sitemap - How to choose new carpet and flooring like a pro!

How To Choose New Flooring Like A Pro!


Carpet | Vinyl Tile & Plank | Hardwood | Local Stores

 (Free Information by Consumer Advocate - No Carpet or Flooring Sales)


Alan Fletcher aka The Carpet Professor


Alan Fletcher aka The Carpet Professor, Founder of, a 30+ year veteran of the carpet business.Looking to buy new carpeting in 2024 but feeling overwhelmed by all the choices, options and potential scams? The Carpet Professor website is a free unbiased carpet information resource and buying guide for consumers.


Having dedicated more than 30 years to the carpet and flooring industry, Alan retired in 2006 and no longer installs or sells any flooring products. Through his website,, he now provides unbiased product information, complimentary forms, charts and checklists, and candid advice. 


His goal is to help educate and empower consumers to achieve a stress-free and successful carpet-buying experience. In addition, Alan maintains a special hand-picked list of reputable, locally-owned carpet & flooring stores for the benefit of his readers. List of Preferred Carpet & Flooring Stores





I retired from the carpet business after 30 years and no longer sell or install any flooring products. I now enjoy sharing my knowledge and experience with homeowners who want to learn how to choose new carpet and flooring wisely. I've spent most of my life in the Carpet and Floor Covering business, as did my father, a mill rep for Berven Carpets of California for over 35 years. My father was passionate about the carpet business and a valuable source of wisdom and insight. Many of my family members had successful careers in the carpet business.

I Really Hate Scams and Rip-Offs!

Back in the early 1990's, I was alarmed at the number of dishonest carpet and flooring dealers I encountered. I witnessed store owners, managers and commissioned salespeople lie, cheat and deceive their customers. They used sneaky and underhanded sales tactics to over-charge their customers. I also found some carpet manufacturers making deceptive claims about the durability and stain resistance of their products. 


The Tip of the Iceberg!Alan Fletcher aka The Carpet Professor

Carpet scams are very common today and can be difficult to avoid. There are good and bad flooring retailers out there, but it's hard for homeowners to tell the difference. So in 1998, I decided to do something to make a difference by sharing my carpet knowledge and experience with consumers via the internet. Since then, I've been helping homeowners learn how to choose carpet wisely, how to avoid common retail scams, and not fall prey to sneaky sales gimmicks.


Please Be My Guest!

Read through my carpet articles and print up my forms, charts and guides. Everything on my website is free and I never ask for any personal information. I don't profit from your carpet or flooring purchase no matter who you choose to buy from. I support this website by advertising products and services that may be of interest to you. My unbiased carpet and flooring advice has been featured worldwide including:


  • HGTV Magazine

  • Houzz

  • The National Association of Residential Property Managers

  • The Boston Globe

  • Residential Resource Magazine

  • The Rental Property Reporter

  • The Chicago Tribune

  • The Professional Property Managers Association  (PPMA)  

  • The Apartment Manager

  • - The Institute of Real Estate Management

  • Inspired House Magazine

  • The Palm Springs Sun Times


  • The ISSA Today

  • Apartment Owner Magazine


  • and many more...


What is the Carpet Professor all about?

Looking to buy new carpeting but feeling overwhelmed by all the options and potential scams? The Carpet Professor is here to help. 


This website serves as a free unbiased carpet resource and buying guide for consumers. It was created to help homeowners make wise and informed carpet and padding choices. It's important for consumers to learn about the buying carpet process including; how to acquire qualified installation, how to negotiate a fair and square deal and how to recognize and avoid common retail sales scams and rip-offs.


Too many homeowners make the mistake of choosing new carpet based solely on cost, color or feel. Read through my website to uncover insider tricks and tips - Such as: how to obtain and use manufacturing specifications to compare carpet samples side-by-side to ensure you're choosing the right carpet to meet your needs and goals. How To Compare Carpet


"With over 30-years of hands-on experience in the flooring industry and a commitment to consumer advocacy since 1998, my goal is to help homeowners choose wisely, avoid scams and have a successful, stress-free carpet buying experience"

 - How to choose new carpet and flooring like a pro!


~ My List of Carpet & Flooring Stores ~


Recommended Carpet and Flooring Dealers"I Only Recommend Locally-Owned Stores with Superior Service, Quality Products and Qualified Installers"


Recommended By The Carpet Profesor -  Recommended By The Carpet Profesor -   Recommended By The Carpet Profesor -



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